╳ Let's move into the future! ╳ The Future ↓

• Creative ideation, innovation, and art direction. ✨

• I’ve received recognition from The One Club, The ADDY Awards, BBDO NY, and Deutsch LA. ✨

• I have a passion for commercial work. ✨

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Campaigns:

GE HealthCare:

Art directing rebranded and new banner ads, social photos, and more, to advertise products along with the new GE HealthCare branding.

Roles: Art Director: Jordan. Team including Art Directors and Copywriters: GE HealthCare U.S. and Canada in-house creative development team.

Project Concept 1: WNBA Cameron Brink, Rickea Jackson and Caitlin Clark Photos

Challenge: Highlight 3 rookie players from the WNBA for an Instagram post.

Solution: A designed campaign system where one post shows off the greats, and 3 following posts highlight each individual in a similar look and feel to the rest of the photos.

Roles: Creator and Art Director

Project Concept 2: Fanta Soda Ad/Commercial

Challenge: Make a deliverable with Fanta Orange branding that will be posted on social media channels for the beginning of summer.

Solution: A stand-out video that combines the summer groove, a nice beat, and the refreshing Fanta Orange drink.

Roles: Art Director, Creator, Animator

Project Concept 3: Reddit Commercial Campaign

Challenge: Reddit’s brand identity remains undefined. It can sometimes be considered the “black sheep” of social media. With so many communities in one place, who is Reddit really for?

Solution: A commercial campaign positioning Reddit as the friend you go to when you need advice you can trust.

Roles: Art Director and Copywriters: Jordan, Nick Telesmanic, and Vanshika Hazarika

Project Concept 4: Moleskine Notebook Commercial Campaign

** MERIT Award ** in the Hatch Awards - Student Category

Challenge: Moleskine notebooks are losing their importance in the digital age, let’s change that and remind people why they belong here.

Solution: Moleskine is the bridge between ideas and reality.

Roles: Art Director, Copywriter, Content Creator: Jordan. Art Director and Copywriter: Can Ozgen

Project Concept 5: Southwest Windpower Get Involved With Wind Campaign

** GOLD WINNER ** in the Collegiate Advertising Awards

** SILVER ADDY AWARD WINNER ** in the American Advertising Awards competition - district

** GOLD TELLY WINNER ** in the Telly Awards for the Social Video - Student Category

** GENIUS IDEA OF THE YEAR AWARD SHORTLIST ** in the NY Festivals Advertising Awards

Challenge: Southwest Windpower is lacking in brand recognition and bigger business, and providing specs and beneficial results of using their wind turbines isn't enough to connect with consumers.

Solution: “Get Involved with Wind”. Although we can’t see the wind, we can see its effects. Showing how the wind is present in our daily lives and can be harnessed by residential wind turbines. Additionally, catching homeowners on social media like TikTok at 2 am with a cinematic adventure video they didn’t expect, with still posts to follow.

Roles: Creator, Art Director, Copywriter, Content Creator: Jordan. Production Assistant: Paulomi Mukherjee

Project 6: Publicis/Saatchi & Saatchi NY Internship Work:

These are real executions made for clients. More will be posted as it comes out!

Feel free to contact me to learn more about what my roles were in the projects below. Roles include art direction and production intern.

I got to concept and art direct campaigns for Oral-B, but they aren’t out yet so I can’t post them yet.

Project Concept 7: Meta/Facebook Lazarus Idea/Campaign

** SILVER WINNER ** in the Collegiate Advertising Awards

Challenge: Advertise a Meta owned platform that will allow family members and friends to speak to and even “visit” people who have died using virtual reality tools as well as more traditional audio and messaging channels.

Solution: It’s time to pioneer through uncharted territory. First repair Meta’s trust with customers. Then, position Meta Lazarus as a friendly product that will bring people together with their loved ones. At the same time, all media produced should have a touch of wonder, futuristic-ness, and excitement.

Roles: Creator, Art Director, Copywriter

Project Concept 8: New Balance Miles Earned Campaign

** MERIT Award ** in the Hatch Awards - Student Category

Challenge: New Balance wants to increase awareness of its running products. The running shoe market is flooded with competition and companies that dominate this sector. New Balance hopes to break through with authentic and engaging advertising.

Solution: Miles Earned concept. You can get rewards for the miles you run just like spending money on a credit card.

Roles: Art Director and Copywriter: Jordan. Strategist and Copywriter: Isaac Braun

Project Concept 9: Ferrari Ad Concept Assets

Challenge: Ferrari rarely advertises, but wants to stay relevant with gen Z. Make an ad that fits this goal.

Solution: An action-packed commercial with a trendy song shouts that Ferrari brings the heat, and is here to stay.

Roles: Creator and Art Director

10: Favorite Executions ↓

Here are a few of my favorite executions. Some were done completely by me, spec, others were in collaboration with partners and agencies.

• My background in film production immensely helps in advertising because I can look deeper into the visuals, I know how to communicate with production teams, and I have experience telling stories on film. 👏

Let's talk and get to work. 🙌

Contact me!